ADAMSBRIDGE JOURNAL

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On April 22, 2022 | In Real Estate

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A Brand by Any Other Name…5 Tips for Naming Your Business or Brand

KEY TAKEAWAYS A brand name should be strategic A brand name should be relevant A brand name should be distinct A brand name should be surprising A brand name should…

Tilted Chair’s Web Philosophy: 5 Tips for Web Success

KEY TAKEAWAYS Websites are never done. Build for the future. Design based on data. Content drives design. When in doubt, steal. It should come as no surprise to even the…

Restaurant Marketing in the Pandemic

THE PANDEMIC ISN’T OVER, AND ITS EFFECTS MAY BE FELT FOR YEARS TO COME. HOW SHOULD RESTAURANTS AND OTHER FOOD-SERVICE PROVIDERS PREPARE TO SUCCEED IN A WHOLE NEW WORLD? KEY…

Shop Small Biz Gift Guide

Big things come from small businesses. KEY TAKEAWAYS Small businesses were hit hard this year; shop small this holiday season. Here is a list of some of our favorite small…

Fiji vs Tap: Firsthand Adventures in Brand Marketing

KEY TAKEAWAYS In marketing, perception is more important than reality. Great brand positioning can overcome product inferiority. When you read the word “Fiji,” what do you think of? Purity? Paradise?…

Political Branding: Archetyping the Presidential Tickets

KEY TAKEAWAYS The 2020 election pits polar-opposite headlining archetypes against one another. Party affiliation influences how deeply a candidate can entrench themselves in an archetypal position. Position strength could have…

The Bridge: How We Turn Archetypes into Badass Brand Visuals

KEY TAKEAWAYS “The bridge” helps us consider what an archetypal position means for a brand’s visuals. Establishing a visual style that reinforces a brand’s position is just as important as…

Let’s Talk About Spec, Baby!

Spec work: two words that strike fear into the hearts of creative agencies everywhere. Many promising engagements have been sullied by the last line of an RFP with beat-around-the-bush verbiage…

Tilted Chair Client Partner BigCommerce Goes Public

“UP AND TO THE RIGHT.” That’s the concept behind BigCommerce’s logo and brand. And with the innovative tools they offer their customers to make huge gains in digital retail, it’s…

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